Close to a third (31%) of social networking users dislike constant requests to join groups and download applications, according to new research from the Internet Advertising Bureau.
However, the study of nearly 2000 Internet users found that 28 percent of people would be happy to join a group if they were offered exclusive content or something relevant and free, while 37 percent would join a group if there is a genuine interest in what is being offered.
Only three percent of users prefer to pay to be a member of a site in exchange for ad free content. Of the various forms of exposure to advertising 12 percent say they prefer banners; 11 percent free music downloads; 9 percent sponsored gifts; 8 percent prefer banners that offer something free such as video clips or exclusive news.
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