Social Networking Ad Prognosis Cut

What's eMarketer)

So much for the idea that 2011 would see £2.4 billion spent on ads; eMarketer now says only

Granted, given that so-called economic experts can't even agree whether or not the U.S. is in a recession, a lot could happen during the next three years.  eMarketer emphasized that social network ad spending still has a leg up on overall online ad spending, too.

This development doesn't look encouraging, though, given that traffic to Facebook and MySpace fell between March and April.  Then there's the matter of the $100 million Facebook recently raised

By the way, the amounts of £2.2 billion, and