Social Networking And Marketing

Makovsky + Company, an independent global public relations firms has launched Online Fluency, a practice focused on applying the techniques of social networking to business-to-business marketing. Online Fluency is an outgrowth of projects the firm initiated for their clients in technology, financial services, professional services, health and visual communications. Robbin S. Goodman, Executive Vice President and veteran of the firm is leading the project. The services provided by Online Fluency incorporate new media strategies, trend monitoring, corporate blogging strategy, employee blogging guidelines and applications of multimedia tools including streaming video, podcasts, wikis as well as search engine optimization strategies. Kenneth D. Murdok. Visit