Causes is a social networking donation platform that uses ReadWriteWeb and Quanticast – the demographics for MySpace and Facebook makes this a compelling argument.
MySpace Demographics:
Facebook Demographics:
What is interesting about the Quanticast information is on the right side data pane where people who are likely to visit Facebook, Causes shows up as the number one entry in the likely to visit category.
research points out that poor people donate more overall money to causes that influence their groups or their interest groups than rich people do. The problem also might be in the micropayments processing side; small amounts of money usually are quickly degraded by mounting fees from payment processors, handling, and movement than larger payments, which is a definite possibility and, one of the drawbacks to the micropayment system.
What is sad though is that rather than supporting both platforms, which is just good business, Causes has decided to abandon MySpace in favor of Facebook. Regardless of the reason, from a business viewpoint you don’t abandon a channel until it stops being profitable, if Causes believes that MySpace is no longer profitable, then there is more here about the internal workings and visitor counts of MySpace than we generally have discussed in the blogging world, let alone the press.
Causes definitely needs to post a statement on their blog, so we know what the reason is, rather than speculating as to what the reasons are.
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