This thought provoking article by Jennifer Laycock (
NYTimes). Some of those remarks were even contradictory to the views of the Edwards’ campaign. What may have been acceptable on a personal level was not acceptable for the campaign. The two bloggers ultimately kept their new positions, but not without Edwards distancing himself from them and their views, all of which created a large distraction for the campaign.I believe that more and more people will have their online “cybertrail” taken into account as employers, prospects, recruiters, and possibly even clients start to realize the wealth of information about people at their fingertips. At one time, private investigators were the primary means of finding out this much information about people. Now, it seems, people are very willing to let everyone know their latest escapades.
Much more than tracking someone’s profile online, I realized that most people put more information on their social profiles than employers are legally allowed to ask in an interview. This isn’t just for kids, it’s for anyone that may complain about a boss, a co-worker, or have any problems at work. It’s about your personal life available online for anyone to find and judge. Once it is posted online, it is there for anyone to see. If an employer wants to find out more about a prospective employee, they don’t have far to go.
Managing a company’s reputation takes work, as it is usually the result of bad products, practices, mistakes, or vocal critics. However, personal reputation may take an even bigger brush to cover, especially with the broad range of social media outlets. I have a funny feeling that personal reputation management will be a lucrative business in the near future.
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