Social Networks And Advertising

A third of online advertisers in Europe plan to create their own profiles on social networking sites in the next year.

Only a quarter of these companies measure if a user interacts with their online ads according to report from JupuiterResearch. The report looked at using engagement tactics and how to best measure the results.

"The majority of European online advertisers plan to use engagement marketing tactics in the next year, so it is vital that the industry finds ways cheaply and accurately to measure the impact of these campaigns," said Nate Elliott, senior analyst at Facebook, as well as video sites like