Social Networks and the Importance of Trust

December 4, 2007

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2008 will be the year of business networking, gaining more negative commentary every day

Basically, my trust in Facebook is rapidly diminishing.

And it’s all about trust, isn’t it? If you can’t trust the people who run the places you participate in, you’re going to leave.

Looking at much of what Lunn predicts I get the feeling that anyone who’s a member in any of these big social networks is seen as a commodity, a number to be marketed at, sold to and generally regarded as just another notch on a marketer’s scoreboard.

Well, count me out in that case.

In July, I wrote about ' /></a>
<p>This is to do with niche networks - those social networks that are small, and tailored to specific interests that aren’t necessarily mainstream.</p>
<p>In my case, I’m referring to niche networks like <a title= Comments