Social networking is for more than just keeping in touch with family and friends. Business related social networking sites are useful for both employers and job seekers.
Most young workers view career networks as useful. Close to three quarters of GenYers said they viewed the networks as very important, compared to 66 percent of workers age 30-39, and 61 percent of workers age 40 and above.
eMarketer senior analyst Jeffrey Grau notes that "the proliferation of social networking sites, blogs and online discussion groups organized around niche topics enables employers to find job candidates with specialized knowledge and skills."
Mr. Grau added that the rise of business-specific social networks "does not reduce the importance of job-hunting sites. Besides the large, general job boards, there are a host of niche sites that specialize by, among other things, industry, geographic region and occupation. Niche sites such as these are ideal arenas for online advertisers looking to target their messages."
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