People on social networking sites don't object too much to the idea of ads, according to a recent study. But before marketers throw more money at Facebook and MySpace, they should know that users also feel ad targeting leaves a lot to be desired.
Jere Doyle
Prospectiv polled 800 users in March to discover their thoughts on the issue. About 62 percent of respondents wanted to hear offers from their favorite brands. A full 87 percent of them (or almost 700 people) said that either few or none of the ads they're shown are interesting or relevant, though.
Jere Doyle, Prospectiv's CEO, emphasized, "[T]he web publishing industry seeking to monetize their online communities (needs) to improve ad relevance," according to
Found an error or have a suggestion? Let us know and we'll review it.
Suggest a Correction
No comments yet. Be the first to comment!