I went to a game a couple nights ago with a good friend. We had some great seats on the fifth row (I was within spitting distance of Kevin Garnett.), and the Jazz won 106-91!
One thing that caught my attention that had nothing to do with the game was the way social proof as a marketing tool. During one of the time outs the announcer told the audience that some prize was to be given to one individual who had their Albertsons card with them (By the way, Albertsons could do a lot better with their
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Social Proof as a Marketing Tool
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