Software Suggestions For Startups

Silicon Valley venture capitalists vie with Google and Yahoo to shower money on the latest, greatest idea; this is a brief summary of two approaches to building one's presence. Everyone likes publishing lists at holiday time. They're fairly simple to construct and provide fodder for conversation around the water cooler when everyone's taking a break from tweaking keyword phrases for AdWords. Blogger and pastor Jordon Cooper took a look at Gawker Media maven Nick Denton's version, from a non-profit context. Cooper puts a big emphasis on freeware. Virtually every piece of software on his list, from Skype to Jotspot to Flickr, can be found without a price tag attached. One for-pay choice he includes indirectly makes reference to something missing from the land of free software: a shared, multi-platform calendar. While Cooper does use Yahoo! Calendar, he also lists excitement has been generated in the wake of Calendar.google.com going live, but the search advertising company has yet to launch its online calendar. Denton's list discloses a focus on the business side of building a presence. Most of the products and services he lists come with a price tag, as well as additional "requirements" in some cases: here