Sometimes Company Bloggers Aren't Enough

The beating Microsoft is taking in the blogosphere and elsewhere over a patent filing leads me to wonder whether this isn't an instance where some solid, formal communication might be in order. Leaving it to Microsoft's employee blogging force doesn't seem to be doing much good. The kerfuffle erupted when the patent filings from June 2005 became public on Christmas Day when a year-and-a-half privacy window expired. Quickly, the web and blogosophere began proclaiming headlines like this one, from A Business 2.0 has gotten into the act with this headline:

"Patently Ridiculous: Microsoft Claims It Invented RSS"

Shel Holtz