Michael Lynton and company at Sony Pictures Entertainment had no worries about trawling for the second-largest independent video community and catching Grouper in its net.
Grouper brings Sony a video site that can take it "where the audiences are," SPE chairman and CEO Lynton said in a statement. That billing as second-largest video community is accurate, but there are quite a few sites between Grouper and YouTube, the runaway leader among all video sites. According to research from All of the competitors ahead of Grouper display advertising, so a desire to monetize Grouper is not a big warning sign. Sony is making all the right noises now, noting the Grouper management team will stay in place and work closely with a team at Sony Pictures. Welcome to social media, Sony. Mind the little voices inside the corporate arcology calling for proprietary schemes and other insidious things that could keep Grouper from becoming great. Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.Sony Reels In Grouper For $65M
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