Spam As A PR Tool

Every company wants you, the public, to know about it. And a lot of companies would like it if certain writers conveyed the latest product information to you. This can result in a good deal of e-mail that has a certain "spammy" quality about it. Before I get into this, please note: sometimes PR people offer unsolicited information that is extremely helpful. Writers like those kind souls, who can give us material before we think to ask for it. Even a standard press release can be informative. But a number of people and companies tend to send nuisance e-mails that amount to "hey, look at me!" Paul McNamara of Discuss this article with your fellow WebPros at Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: Doug is a staff writer for Murdok for the latest eBusiness news.