Dan Mitchell's Business Blogging Wiki: For instance, Jason Calacanis' blog, which focuses on technology, blogging and media in general, as well as personal stuff, is counted on the wiki as a But Steve Baker also noted: Imagine if someone tried to write a McGraw-Hill blog, covering the textbook business, magazines, trades, and financial ratings and info services. It would be a mess. Probably would, given recent turmoil. Instead, as is common with corporate blogging, you have to get bits an pieces of the story from many and many kinds of blogs. So far, the BB500 has supported a binary research question, are they in, or out. I'd like to explore other facets of the Spectrum of Corporate Social Media: Ranked from Lowest Risk (and Conversation)
- Sue and fire Employee Bloggers (e.g. Intel Corporation)
- Internal Wikis and Weblogs (e.g. Google)
- Don't Ask, Don't Tell policy for Employee Blogging (e.g. Yahoo! Search Blog)
- Executive Bloggers on-Site (e.g. Intuit)
- Encourage Employee Blogs (e.g. Sun Microsystems Inc, Microsoft Corporation) I've put the above list in a wiki page. After flushing it out, we can use tags in Socialtext for faceted classification of corporate blogging and wiki use. UPDATE: Ross Mayfield is CEO and co-founder of Ross Mayfield's Weblog which focuses on markets, technology and musings.
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