Speedo Shows What Podcasting Can Do For Marketing

For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand inaugural podcast, an interview with Olympic swimming champion Speedo Make Waves moniker featuring Olympic and other champions from across the international swimming world. Each podcast has been accompanied by awareness-raising web advertising as an integral part of the overall communication. Speedo received a lot of feedback to those early podcasts, including 2006 Pan Pacific Swimming Championships taking place in Vancouver, Canada, from 16-21 August. The host of each podcast is Timed Finals, the blog he authors and one of the most influential blogs in the swimming world (and part of the Speedo Make Waves podcast.) Related post: NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at NevilleHobson.com