Spooked By Upstart, Google Spills The Beans

Google is set to allow advertisers to bid on where (which websites) their ads appear. The change appears to be in direct response to a New York upstart that's been siphoning a bit of the online ad business.

The top thread at TechMeme.com ballooned this afternoon as SEM bloggers, reading about this audacious upstart in says:

This means that opting into the content network while having the transparency of knowing where your ads of being displayed just got easier. You will now be able to easily filter any URLs you don't want your ads showing up on (such as for competitive or quality reasons) without having to opt-out of the entire network.

From a publisher perspective, if you have good quality sites in the content network, you have nothing to worry about and a lot to gain. If you have sites that are less-than-stellar, the kinds of sites that advertisers wouldn't be so happy that their ads are appearing on, you might want to worry, or improve the quality of those sitesJohn Battelle some are still holding on to the super niche, where clicks still seem to convert better.








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