Sports Illustrated Gets Social

Time Inc.'s Sports Illustrated Group has signed an agreement to purchase sports oriented Web site FanNation.com from Sports Technologies, Inc. The site aggregates sports information and allows users to generate content. "This acquisition will enable the SI GROUP to compete in the Web 2.0 space, deliver an unparalleled experience for the millions of sports fans who visit SI.com each month and attract new fans interested in this engaging platform," said Mark Ford, president and publisher of the SI GROUP. As part of the deal Time will acquire a minority interest in the remaining assets of Sports Technologies, including its aggregation tools, fantasy-game engines and community platforms. Financial terms of the deal were not disclosed. STI technologies will be used first by the SI Group but will eventually be incorporated across other major SI.com had close to 7.1 million unique visitors in December, according to Nielsen//NetRatings. SI.com has trailed behind other popular sports sites like Yahoo Sports, and Del.icio.us | Digg | Reddit | Furl Mike is a staff writer for murdok for the latest ebusiness news.