Sports Marketing Vice-President Shares Ideas

Laurel Lindsay is the her sports marketing insights on the Toronto Blue Jays fan blog From the article: The marketing staff has made the stadium improvements a small part of their advertising campaign, but they focus this on direct mailing, as opposed to media marketing. The stadium improvements also tend to become well-known through word-of-mouth and newspaper/TV coverage, so the team doesn't need to promote them specifically. Of course, the team listens to what fans enjoy and don't enjoy about the in-game experience and will make major modifications at the end of a season. Guest Services provides the department with feedback concerning common complaints, as do the surveys the team undertakes. Next year the team is planning to implement a Kids Zone and major renovations to the suites are on-going. Basically, the only part of the in-game experience that the department has no say over is the concession stands, which are not owned by Rogers. Laurel Lindsay and her role in consumer marketing for the Toronto Blue Jays baseball team. Many of Laurel's proven and dynamic marketing techniques could be used very effectively for most events, whether businesses in themselves, or special conferences. Blog Business World Check out