There's one area of your site that if you include it, users have no choice but to engage, if they wish to continue with the task they're trying to complete. That would be the CAPTCHA, other wise known as that annoying, (often times barely legible) word you have to recreate in a box, so that the site knows you're human.
So if the user is already engaging with this, why not make it an ad? That appears to be Microsoft's mentality, as it has proposed exactly that with a patent application. The concept is simple. It works just like any other CAPTCHA, but it shows you a picture of a product (the Xbox 360 in an example from Microsoft) and asks you to type the name of the product you see.
Todd Bishop at TechFlash points to this and actually Please share your thoughts
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