"Sticky" RuneScape Stands At #1

How familiar are you with RuneScape?  According to Hitwise, it’s number one among the plethora of virtual worlds for children and teens, and about ten days ago, Nielsen//NetRatings called RuneScape one of Britain’s “stickiest” sites.

So, for those of you who aren’t familiar with RuneScape, it’s a Nielsen//NetRatings info - taken together, the reports seem to indicate that that kids pick up on things quickly and possess a long attention span.  (And lest any adult RuneScape players feel insulted, I should note once again that Hitwise was measuring virtual worlds for children and teens.)

According to Nielsen//NetRatings, then, “Games brands account for four of the top seven sites by average time per visitor - RuneScape, Electronic Arts, King.com and Adventure Quest.”  This qualifies these sites as “sticky,” and so, while that’s not the nicest-sounding term,