Sometimes one has to state the obvious: You’re in business to make money. You make money by convincing lots of people to give you some of their money. Success depends on making this process as painless as possible*.
But many online businesses may be making it too difficult for customers to hand over the cash, which is a bad business practice by any account.
Here’s what people (Customer wanting to give money to retailer to buy the thing they wanted to buy.
Best course of action:
Make it easier for people to give you their money by not requiring they register to do so. Give them a choice to register so that it’s easier for them to give you their money more often in the future or to proceed to checkout where they can give you their money immediately without the hassle of becoming your friend.
Don’t believe me? Read these posts and decide for yourself:
Required Registration Lowers Online Conversion Rates
Checkout Inspiration From Top Converting Sites
*Energy, lending, insurance, telecom, and cable businesses excluded.
Stop Making It Hard For People To Give You Their Money
0 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!