I was intrigued by the the site referenced in the write-up and found...wait for it...streaming videos. Nowhere on the site could the word "podcast" be found. Good thing, too, since a subscription feed is what separates a podcast from other online multimedia. Even if you dismiss the RSS requirement, you would still think a podcast could be played on, well, you know, a video iPod. (That's even part of the PRWeek just chose to call these streaming videos "podcasts." Surely the editors know the difference, since PRWeek has a few podcasts of its own, complete with subscription feeds. So what on earth prompted them to mislabel BMW's videos? Befuddling. Furl Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
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