Dunkin Brands has awarded Studiocom Interactive its 2007 digital marketing duties for Dunkin Donuts and Baskin-Robbins. Studiocom was selected to be the digital agency of record from a multi-agency search conducted for Dunkin Brands by search firm Foghound.
Studiocom will provide online strategy and creative support for new product launches, plan and buy all online media, and redesign the two brands consumer Web sites. The company will also focus their efforts on Search Engine Marketing, Search Engine Optimization, and improving ecommerce.
Previous clients of Studiocom include Coca-Cola Company, Nestle, CVS/pharmacy, and Mattel.
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Studiocom Has Sweet Deal With Dunkin Brands
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