eMarketer has some interesting stats on paid search. Some of it, is eMarketers usual "take someone elses work and re-publish it" stuff, but there are some new views on old data.
"I think a lot of search and advertising professionals are going to be surprised," says David Hallerman, eMarketer Senior Analyst and author of
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, then rapid escalation, before becoming a more stable, main-stream medium.
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To be honest, I am excited about the next few years. As search becomes a stable medium, it will be proven to traditional advertisers as a robust, proven platform and not a flash-in-the-pan.
Andy Beal is an Marketing Pilgrim and reach him at
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Studying Paid Search Growth
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