Super Bowl Ads - Traffic And Search

The big game provided the starting point to push traffic from the commercials broadcast during the Super Bowl to online destinations. Not all of those big names took advantage of the buzz as they could have. Web browsers really had a heart when it came to going from the TV to the Internet on Sunday. Plenty of websites saw escalated traffic, but none so much as the American Heart Association. Beat Your Risk site on health risks had some heart-pounding traffic. Their market share of visits increased 1,727 percent thanks to Bud.TV also picked up a nice boost from the Super Bowl. But although they picked up buzz and traffic from their commercial, Bud.TV also came across like a mug of flat beer to some observers. Jackson West at reported several brands didn't bother getting search ads in place to take advantage of people searching for those expensively-placed TV commercials. Doritos and GM did not take out search ads, but companies like CBS Sportsline, YouTube, and Edmunds did. They likely enjoyed some clicks from people who didn't see what they wanted to find. That was a tough omission on the part of Doritos and GM to make, but congratulations to those who successfully picked up their search traffic by acting smartly. Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.