Seventy-five percent of U.S. Internet users will go online the day of the Super Bowl for stats, updates and Super Bowl ads according to comScore's annual pre-game survey.
The majority of those who go online will do so before the game (82%) or after the game (61%). Twenty-nine percent said they would go online during the game or during halftime (28%).
The most common reason to go online was to checkout stats (17%), followed by looking for recipe and party ideas (16%). Sixteen percent said they would go online to visit the Web sites of Super
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