Survey: Social Network Users Meet Offline

Jacobs Media has released the results of their Web survey, which found that social networking sites such as MySpace and Facebook are drivers for first time personal meetings.

The Jacobs Media survey included 25,000-rock radio listeners from around the U.S., 14 percent said they were actively involved on social networking sites, while 35 percent said they were casual users. Women were found to be slightly more active on these sites by a small margin, while people 18-34 were more likely to be regular participants (24%).

The survey also found that older users use social networking sites with some degree of regularity. "We were surprised," said Jacobs. "When you think about MySpace and similar sites, you think teens or twentysomethings. The reality is that adults are clearly using these Internet meeting places, too". Close to half (46%) of 25-54 year olds are active on these sites at some level.

Not surprisingly,