What do you do when your Web site falls in Google's page rankings for reasons due to a shift in their algorithm known as the "Google Shuffle"?
Over at
"Now, this is a keyword phrase that I have ranked first or second forever, and it annoys me if I don't rank well for it. Given my history and focus, if I can't rank high page one for that phrase, then send me and my Link Moses Linking Commandments packing." While annoyed by the drop in page ranking, Mr.Ward did not panic and did some research on the issue instead. "The site that was showing at position one above me was a link spamming service from another country that was so bad it was funny. I did a little research and found thousands of junk links. A week later, my site was back at position one, page one. The other site was gone." Mr. Ward advises that if this happens to your site not to worry.
She offers three tips concerning page ranking.
1.) Diversify your traffic sources
2.) Focus more on sales and conversions than rankings
3.) Don't freak out (or celebrate) the moment that your rank changes
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