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SXSW Crowd Turns On Reporter

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BusinessWeek's Sarah Lacy says she did her best interviewing Facebook CEO Mark Zuckerberg during yesterday's SXSW keynote. The (hostile) crowd there begs to differ.

Add to the drama a quote destined for the annals of the Professional Journalism Hall of Fame, if there is such a thing, SXSW Logo
(Photo Credit: South by Southwest)

"seriously screw all you guys."

Life imitating Silicon Alley Insider, she informed readers there would be no needless rehash of questions about the botched Yahoo deal, his youth, or his general interview awkwardness.

However, according to the crowd, and seemingly to Zuckerberg too, there weren't all that many questions.

It's not like she wasn't warned. Before she went on stage she made a telling observation: "Almost every reporter and blogger I've talked to today is hungover and angry. All of them have made me keenly aware that they want some news, and that it's my job to deliver."

Not one to be pushed around, as her Twittered (okay, Tweeted) sendoff a couple of hours later revealed, Lacy's apparent defiance of that warning turned the crowd against her. Eventually, she would inform the audience that her job wasn't easy, and turned over the mic to see if they could do it.

And, well, they did. They asked the questions they wanted her to ask Zuckerberg, and all but threw rotten tomatoes at Lacy.

CNet's

Or you can take tweeted.

Despite the hostility, Lacy thinks the interview went rather well, which is interesting considering Lewis Wallace says it ked up."

https://www.youtube.com/watch?v=ccLJnICdJGI

She says she is used to it, though. "I get this constantly. I'm still employed. Some people enjoy what I do."

Just not the (hostile) crowd at SXSW, whom Lacy says probably ruined the chances for the conference to score another high-profile guest.

Did we mention she had a book coming out?

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