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SXSW Swag

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SXSW Swag

As anyone who has been to

So, of course, the first rite of passage here is to go through all that stuff and toss out the things that are either too heavy, or not interesting enough to carry.  What's leftover is what you take with you. Here are some quick notes with marketing ideas and pieces I found interesting from the big bags.  Also, to follow my live updates from the event, go to Adobe Fortune Cookie Box - Chinese takeout box stands out and who doesn't like fortune cookies?

  • Zone Perfect Nutrition Bar - the only such bar in the bag ... seems like an obvious opportunity for other snack food makers. After carrying those bags, attendees can use all the energy they can get.
  • YouTube 5x7 Card - Says "Every Song Deserves A Video" and points musicians to a website:
  • Dentyne Ice - A GREAT idea, they offer three packs of gum as well as two free downloads on iTunes if you visit a website they set up around Ben's Brother, a band they are promoting: Freshbooks- Included a flip guide the features user stories from their 2007 surveys.  The design of the piece demonstrates their ease of use, and their tagline (painless billing) as well as their promise to help freelance entrepreneurs and professionals to get paid faster will capture attention.  Given the number of freelance designers, coders and social media types at SXSW, I'm surprised there aren't more products and services targeting this group.
  • www.jaman.com/sxsw
  • Frrvrr.com Party - There are a ton of parties happening and at SXSW, sending an RSVP for anything is never a guarantee that people will show up.  So Graphing Social Patterns event in DC (I need to get on the speaking roster for that) and a cute little book including games and puzzles you can play ... a good idea considering the long lines to get into some of these parties.
  • Made to Stick Chapters - Chip and Dan Heath are selling individual chapters of their book Made to Stick with the tagline, "If you can buy pie by the slice, why not a book by the chapter?"  They have a URL (Metanotes - I usually throw away the notepads that you get in bags like this, but Metanotes looked a bit more interesting because on their notepads they have an area for followup and another for tagging your notes. 
  • The People Powered Party - The one party that I am most excited about is Sunday evening at a co-sponsored party hosted by Timbuk2, Threadless.  Ironically, all 4 are sites that I researched for the book and three of them are actually in the book.  I'll be at this party talking to all of them and sharing details about the book, and hopefully doing a blog post afterwards.
  • BeThree Site Launch - In a nicely designed card, the site launch of
  • Emma Email Marketing - I have always liked emma's branding when it comes to selling their services for email.  It's a tough and crowded market, and they are doing a great job of standing out.  They have an extremely well written card in the bag, which features lines like: "Can Emma help your business? Find out by visiting Animoto - In a small square card, Animoto promises "the end of slideshows" - which is an intriguing enough claim that I will likely go and check out the site.  Mission accomplished.  To get a free video credit, enter the code "sxsw08"
  • MIT Technology Review - Is running an interesting subscription drive.  Get your first issue for free - BrightQube - An image library sort of site that promises to make it easy to browse images to find the one you want.  Doesn't look like they bring in photos from istockphoto.com though.
  • Everywhere Magazine - In addition to free copies of Wired, Fast Company, Popular Science, Create Magazine, there was also an interesting new travel publication called Comments

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