Tagging Delicious To Marketers

In the world of entertainment, the use of tags in blog entries about bands lets their marketers hear the buzz. Kathy thought of celebrity as a subtle fluid, a universal element, like the phlogiston of the ancients, something spread evenly at creation through all the universe, but prone now to accrete, under specific conditions, around certain individuals and their careers. -- William Gibson, Idoru (1996) There are so many sources of information, and tools to manage them, the typical online user tends to stick with a trusted few. Only rarely do new tools or applications break through the maelstrom and land upon the shores of widespread adoption. BusinessWeek discussed how the art of "tagging" online resources Wiredset Digital Agency, Mark Ghuneim, discovered a use for