Links are what make up the web. They drive traffic to sites. They add value to articles. While discusses how link building was popular even before Google came out and spawned the link-building craze as we still know it today. He writes:
Eric Ward (ericward.com) was one of the first, if not the first, person in the link building business pre-Google. Eric has told his story at many SEM conferences. The most remember part of his history is that he did link building as a way to promote Amazon, in the early days. He said that Amazon offered him shares in the company, but he turned it down - that is his legacy. ;-) Seriously, he was using links to market companies online before Google and he still uses links in the same fashion. He believes that those types of links are the links that mean the most to Google because they worked pre-Google for pre-Google reasons.Ward recently offered his wisdom about started an insightful thread saying:
Too often nowadays I see guys spending way too much time focusing on on-page factors. By this I mean, worry about you title tags, meta-tags, keyword density, anchor text and so on.Don’t get me wrong, on-page factors are important. But even more important nowadays are the sites that link to you. Call it your circle of friends. The less sites that link to you, the harder it will be to rank on search engines.
And don't just get any site to link to you. Google will look at your "circle of friends" and if they consist of spammy sites like article directories, FFA link sites, and so on, then it aint gonna do you a whole lot of good.
Other posters seem to generally agree, and the discussion is an interesting one (helpful article up providing (and elaborating upon) the following tips for getting more out of your backlinks:
1. Control what you can2. Optimize your existing backlinks
3. Lend a helping hand
4. Strengthen your site's inner linking structure
5. Be link worthy She also links to some other great articles about getting more out of links. I'd also like to suggest doing a little digging through the on murdok (a great way to find content on about any subject we cover btw). You will find a ton of useful tips and other knowledge that will contribute to the better understanding of getting the most out of links to increase your site's traffic and success. Have linking tips of your own? Let's hear them.
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