Taking A Look At Ask X

Can a cool, sleek new design garner enough buzz to cause an upheaval in the search engine popularity ranks? Keep in mind that we do live in a society where the general public WILL respond to the way something looks if it's compelling enough (cars, iPods, mobile phones, clothes, celebrities). I'm not sure if that's the approach being taken, but if Ask.com is trying to turn heads with their recently unleashed Let them know what you think. Considering how well Ask X performs, the question becomes will the new-look Ask replace the current incarnation? That isn't known at this time, but if the feedback is positive enough, I certainly don't see why not. Whatever happens, I do hope they keep the design the Ask X homepage sports. It's awfully impressive. Add to Del.icio.us | Digg | Reddit | Furl Chris Richardson is a search engine writer and editor for latest search news.