Consumer-generated media (CGM) is still a relative newborn and is far from its full potential. The success of YouTube has grabbed hold of the marketer's attention, even in its nebulous and unformed state. The future of television is neatly entwined with this sudden phenomenon, as Brightcove CEO Jeremy Allaire will tell you.
Allaire is no stranger to the industry, and he shouldn't be a stranger to you. If you ever used or developed Flash software, then you've met him indirectly. Formerly the chief technical officer for Macromedia, which was later acquired by Adobe, Allaire helped evolve the most prolific platform for rich media applications on the Web. At VON, Allaire speaks not just of
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