I was invited over to climate where the prevailing view is that TV is on borrowed time as its financial model gradually erodes.
That said, TV is still big business and will probably be so for a few years yet. Or as one media Grand Fromage described it to me last year: "Everyone knows the bike it's broken, but for now it's the only bike we've got". One of ThinkBox's main messages is that people are watching more TV - not less. Which I can believe. Another one is that TV advertising, even at PVR-speed, is still very effective. Which I think is *ahem* contentious. And thirdly that the TV's future in the joined-up media ecosystem is exciting. (Thinkbox call it TV's equipped to handle films and programming or which have in fact just morphed into Slingbox which allows those on the road to call up content from the hardrive in their home and watch it on a laptop. Which can be time-zone shifting.
- And then 4oD, the million strong BBCi Player and ITV.com - all possibly due to be wrapped up into the new Kangaroo platform. Comments
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