Does talking to consumers plus blog content mining equal a new effective way to conduct market research ... I think so ... This interesting report in the FT last month focuses on the work of Integration and its founder and CEO, For the answer to Jamhouri's questions - How do we reach them? How do we engage? - take a look at the ideas contained in a report in the The Wall Street Journal: "The growing popularity of blogs and other online forums has prompted companies to pay more attention to what is being said about them on the Internet, and has given rise to a new kind of market research aimed at finding useful information in the sea of online chatter." The Journal quotes the (now well-known) case study of the NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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