Tap Into the Flickrgeist

Consumers are replacing Consumer Reports. We are increasingly turning to blogs and other forms of consumer generated media to gather the information we need to make informed purchasing decisions. Armed with these insights, we can easily separate exceptionally great products that our fellow consumers truly love and are evangelizing from those that are just average. Consumers can do this today with more than blogs by tapping into what I call the Flickrgeist. And, thanks to RSS, as a marketer you can easily monitor your company/product's Flickrgeist index against your competitors. In case you're not familiar with the site, Google - 342 photos iPod - 824 photos Treo - 1698 photos Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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