Target Is Looking For a PR Blogger!

While I straddle the fence on blogging - is it the end-all be-all, is it just a communications tool to be used (and sometimes abused), has it ... ... Business Week article - this is pretty cool to me. For the "Strong knowledge for Internet journalism, e.g., blogs" - think about that for a minute. The fact that one of the largest retailers in the country - and, personally a favorite of mine - is doing this is quite interesting. Think of all the online shopping that goes on at Target.com, the cluelesstrain pitch that Robert French, who likely has had to deal with the doubters, the nay-sayers and the cynics (and, well, just the cranky academia) when he made his Auburn blog. One downside: I bet Target gets a TON of bloggers with no PR experience applying, because, well, PR is easy and anyone can do it (eyeroll). POP! Public Relations, a public relations firm based in Arizona, USA.