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Target's Social Media Not a Bullseye

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Targets Social Media Not a Bullseye

With ' /></a> <p>From there, after Siman’s posts were mysteriously archived/deleted, Target was forced to play a typical corporate crisis communication plan of action - including displacing blame to other affiliated parties and vendors, making vague corporate statements, and making it seem like they had no idea of how something like this happened. Target’s response was as follows:</p> <blockquote> <p>“An e-mail from a company employee, identifying herself only as Laura, told Siman that her concerns “were completely founded” and that the newsletter urging Rounder members to stay anonymous “was not endorsed by Target.”</p> <p>“Clearly it was a mistake from this vendor, and that’s why they did the follow-up,” said Target spokeswoman Amy VonWalter. Target’s intent, VonWalter said, was not to ask Rounder members to hide their affiliation, but to discourage them from dominating the Facebook site and making it feel like an exclusive, members-only club. <p>Now - I’m not sure either if Target wrote this newsletter or it’s vendor - or the exact details to how something like this happened- but it blows my mind how 1) a company like Target can claim that something clearly branded to their advocates is “not endorsed” by their company (in my world if you farm something out you are ultimately responsible for it) and 2) how whoever was responsible didn’t think that “it’s our little secret” sounds outright sketchy and unethical and 3) how large companies like Target and Wal-Mart haven’t hired a dedicated social media agency.</p> <p>That’s all I’ve got to say. If anybody has answers to this <em>please </em>let me know!<br /> <br /> <a title=

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