Targeted SEO: Optimizing For Search Engines Which Are More Likely To Bring You Traffic

Many Search Engine Optimization experts often target search engines such as Google and Yahoo! in general -- without looking at other alternatives. Targeting those highly-trafficked search engines is fine, but when it comes down to making a 'niche' website which already has a search engine or a directory specialized in its category, why target the giants? The benefits of targeting a specialized search engine is pretty straight-forward. For example, if I were making a website which is targeted for audience aged between 8 and 14, optimizing for a search engine like Yahoo! or Google would be an insufficient choice. Research done in the past have shown that kids prefer to use a search engine such as AskJeeves or Dogpile because of their child-friendly interfaces, rather than a search engine like Google, Yahoo! or MSN. However, this need not mean Google, Yahoo!, or MSN get zero percent traffic from kids -- but a percentile of traffic coming from children aged between 8 to 15 is more likely to go to a search engine like AskJeeves or Dogpile, than to Google, Yahoo! or MSN. Having targeted optimization helps -- the scientific reason for this would be if Google gets 26% of its traffic from children, AskJeeves is more likely to get 84%, which means a 82% difference in traffic. Therefore, the bottomline is that targeted optimization is much larger and "targeted" than general optimization. It can bring you much more traffic and if you are on a program such as Google AdSense, help you increase your CTR by getting you traffic which is 'made' for your website. Sid Yadav is the CEO of HoverScore, Inc. (www.feedplex.com) in April 2004 and currently operates as the CEO and President of the company.

Along with his corporate achievements, he is the all-time editor of Daily Rundown (