Rob Crumpler, CEO of online advertising company Military.com, an online military community owned by Monster, which was looking to increase readership via RSS and newsletters. BuzzLogic was able to target audiences interested in the defense or weapons procurement industry. He mentions also K-Swiss and their launch of a high-end running shoe for tri-athletes, and the University of Denver’s promotion of their MBA program.
Andy Knight, who runs a site dedicated to vintage denim (talk about niche!) called
Well, hasn’t it always been?
Targeting Conversations, Not The Whole Web
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