Tasty Search Goulash: Weighing in on Universal Search

I’ve had some time to consider Google’s new goulash background. Growing up, goulash was a dish my mother made that was essentially all of the week’s dinner left-overs combined into one (not-so) tasty dish. We dreaded goulash nights, but God bless my mother, she wasn’t willing to waste any food!

This is what universal search reminds me of. Everything that everybody likes thrown in, but nothing that most people would find tasty. Google realized that very few people were using their individual search areas such as images, video, news, etc, and universal search is their one-size-fits-all fix to that. The result is a bunch of, what I would consider to be, irrelevant search results. I understand what Google is trying to accomplish, I’m just not convinced this is the best approach.

When I want to buy something I typically don’t want videos, or images, or books about it, I want a site that sells it. If I want information, then some of those other options might be nice, but again, images of what I want are not going to help much. Whatever search I perform I pretty much know what type of information I’m looking for, whether that be to buy, learn more about, watch, see, etc. Universal search is mix of just about every type of search in one place, regardless of the searchers desire.

Perhaps better integration of those verticals would have been more appropriate. Google