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Tax Prep and Social Media

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The post starts with a question for two reasons:

1) There's a disclaimer: my agency, H&R Block wanted to create a broad presence online to showcase their digital tax preparation offerings, and given their overarching campaign across all media hinges on the "You Got People" tagline, they were especially interested in tapping into social media.

The placements include:

* A YouTube page based around Truman Greene

* eHarmony's advice site

* A new site presence on Twitter

Below's the Common Craft video. What's your take?



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