Technorati Charging Up The Buzz Monitor

An announcement of the forthcoming newsletter from the blog search engine sounds like a similar offering to that done by online feedreader Rojo. Each week, the Technorati Buzz Monitor will drop into inboxes on Fridays. Here is the company's description of the publication: The Buzz Monitor will be your weekly update of what's happening on the web, right now. We'll pipe you headlines from the blogosphere, photos from our members, tips and tricks for our publishers, and guides for our users. All this delivered fresh to your inbox each week courtesy of the world's leading index of user-generated media. We have seen Rojo blog, and that entry also whooshes out to Rojo's users by email. Technorati's launch (actually a relaunch after a year's hiatus) of their weekly newsletter did not go off as smoothly as founder Dave Sifry anticipated. He discussed the mailing announcement on the The bad link leads directly to a user's Technorati profile, instead of to a third party provider of services that would handle the unsubscribe in a very direct fashion. "That wasn't well thought out, and I apologize," Sifry wrote. Apparently some found the prospect of logging in to their Technorati profile and unchecking the option to receive the newsletter a distasteful one and made their displeasure known. Going to the profile signing page could have proven inconvenient to those who had forgotten their usernames or passwords for those profiles. Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: David Utter is a staff writer for murdok covering technology and business.