The blog search engine and the largest independent PR agency in the world will team up to offer blog tools in several languages.
Analytic tools from Edelman will expand that offering to more languages, starting with French in July of this year.
Through early 2007, Edelman will roll out the Technorati tools in Chinese, German, Italian, and Korean languages. CEO and president Richard Edelman Peter Hirshberg also cautioned on the use of machine translation software in the effort:
The announcements sound as if machine translations will be used, augmented with local translations by humans. Given the extremely primitive state of currently available machine translation software, that's a massive, and very expensive, undertaking.
Right now, machine translations are in a sorry state, generally not suitable for business use. And an incorrectly translated blog post could become a expressed some concerns about the new partnership:
I am a li'l troubled by this move on Technorati's part, though. Aren't all PR firms and corporate marketers currently "working with clients on how to listen and engage the blogosphere"?
Imagine if the recently-unveiled Del.icio.us | Yahoo! My Web |
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Technorati, Edelman In Global Deal
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