This time it is the UK-based Daily Telegraph that is complaining about a need to protect their content from search engines.
resources for robots.txt can be found easily online.
We have to think Google would help out with this. Oh wait, they do. Google offers a whole bunch of tools on their "These companies are seeking to build a business model on the back of our own investment without recognition. All media companies need to be on guard for this.
"Success in the digital age, as we have seen in our own company, is going to require massive investment - [this needs] effective legal protection for our content, in such a way that allows us to invest for the future."That massive investment could be avoided, or redirected to other areas (how about raises across the board for reporters and editors instead of feeding it to lawyers?) Rather than quickly place updated technological protection in place, MacLennan wants the lawyers involved.
It is difficult for us to see this as nothing more than a cash grab. Google's Copiepresse fight, and its settlement with AFP, gives the Telegraph hope of scoring a nice sack of cash for doing nothing more than they are today.
The refusal to place an effective robots.txt on their website has to be the most damning evidence the Telegraph wants to force a settlement. If they cared about protecting content, their
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