Ten Things Google Should Do

Scanbuy in the list of technologies Google should take advantage of. Scanbuy is a company that develops software that lets you take a picture of a barcode with your mobile phone, and then look up things like prices, share personal information (via a 2D barcode on the back of a business card) and develop barcode/camera applications using an SDK for all the major mobile platforms (Symbian, Windows Mobile, Palm, Java, others). I am an investor in Scanbuy, and have, on occasion, an advisor. The reason: I see so much untapped potential in this space, providing a cheaper, more secure and easier system than RFID, and I hope to see someone do some great things with it. Certainly, Google's the type of company to develop some powerful mobile applications that involve camera phone pattern recognition, and could at the very least use it to improve their current mobile offerings, like Froogle. (via Google is folding Froogle into Google Base, a great idea and way to put all sorts of data on equal, usable footings. The more Google services that run on Base, the more Google can then concentrate on improving just Base, which would bring new features to a multitude of services at the same time. Add to DiggThis | Furl InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the

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