Nowadays you don’t have to be big to get big clients. After 3 months of starting up (early 2006) our own web content firm (LogoWorks before, but I’d try a local design shop first if you can.
5) Link outThere’s a reason that Google et al. like it when you Link Ninja, have them blog too. They don’t have to blog all the time (you should, at least once a week) but enough so we know you actually talk with other people.
7) Rank for your Business NameIf I am going to use you for SEO you’d better be ranked #1 when I search for your company name. Remember that Google et al. is not just a search engine, it is also a phone book, calculator 8) Run a PPC ad for your Business Name
It won’t cost you hardly anything, especially if they use your organic listing (see #7). It tells me you are using pay-per-click like a smart business does, even if I don’t know what other terms you are advertising with.
9) About Us PageBe personal about your company or yourself. How did you start, what makes your business strong, what are your strongest points, what makes you you? You can do this on a Contact Us page if you want. You don’t need to tell me about your family and your dog, but I do need to know you are real. I need to trust you.
10) Call me on the phoneDon’t email me, call me. When some contacts you, call them back before you try to send an email. Then send a follow-up email and do all your contact through email if you want. A phone call makes you real, that you are interested in providing your services to me, and you care about my needs. I think human nature now is email because it is easy, convenient, and you can actually think and re-think before the message is delivered. This also means, if you’re having potential customers fill out a form you want to ask for their phone number (maybe even require it).
I hope these tips will help you to be better, look more professional, and land more clients. Your potential clients do care what you look and act like, so you had better give it to them.
This is part 3 in our series about “Starting your SEO Business”. In case you missed them, here are the others:
Starting Your SEO business: Tapping into Local Business with Local Search ToolsSuggest a Correction
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