You’re initial reaction to a $14,500 dessert is probably along the same lines as mine. You’re possibly wondering who would be dumb enough to think an after dinner treat is worth that much money. But the resort is not asking if “The Fortress Stilt Fisherman Indulgence” is worth $14,500. Of course it isn’t. No dessert is. What the resort is asking in typical Seth Godinese is are you worthy of this dessert that costs $14,500.
CBS News has remarkable. No matter what you think how could you not comment on a dessert that costs more than the annual salary of many people around the world? The price alone does most of the marketing
Charging $1,450 for dessert is insane. No dessert is worth that price either, but at $1,450 you’re not going to talk to people about it except to complain. Charging 10 times that price pushes it to the edge and makes you wonder what’s so special about that dessert for it to cost so much. free prize inside for anyone who dares to indulge. A free prize worth enough that someone may just bite at both the price and the dessert itself. The free prize is the one of a kind experience that comes with “The Fortress Stilt Fisherman Indulgence” and how much it strokes your own ego to know you can afford it. You’re buying something very few people will ever get to experience because they can’t.
But you can afford it and in being able to pay for such an overpriced dessert you get to believe a story about yourself that you’re somehow worth more than the rest of us. Spending so frivolously strokes your ego and reinforces a story you want to believe.
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